What to do with a run down former pharmaceutical factory built by the French in 1905? Here’s a recipe: combine young take-on-the-world types from a Hà Nội new generation of smart entrepreneurs. Mix a wide spectrum of design, cuisine, art, music, and what the hell throw in a major day care center, while your’e at it throw in a space for experimental contemporary music, bring home the brain drain from San Francisco and Manhattan, renovate an architectural relic from the French (I kid you not there is a Vietnamese homage to La Durée) and the result is the most amazing urban redevelopment project imaginable.
Welcome to Zone 9.






